
e-Commerce has ignited the home delivery boom. The sheer volume of parcels being delivered has skyrocketed—with Australia Post delivering 447 million parcels in FY241 alone. This growth means that freight costs have begun to swell but for a very misunderstood reason. The physical weight of a parcel, also known as the actual weight, or dead weight, has been affected by a general increase in postage costs. Since shipping fees can make or break checkout conversions, relying solely on dead weight isn’t always a logical way to calculate postage costs.
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