Written: 11th December 2023 by Abbe content team
In today’s fast-paced and ever-evolving world, the packaging industry is constantly seeking innovative solutions to meet the demands of consumers and brands. One such solution that has gained significant traction is digital printing for packaging. With its cost-effectiveness, time efficiency, and flexibility, digital printing has revolutionised the way packaging is created, allowing brands to push the boundaries of creativity and customisation.
The Purpose of Digital Printing in Packaging
Digital printing in packaging serves various purposes, including cost and time efficiency in manufacturing. With minimal setup requirements, digital printers excel in smaller order runs, reducing both setup time and costs. This makes digital printing an ideal choice for short runs and sampling, especially when an order requires fewer than a hundred pieces.
Moreover, digital printing proves advantageous for minimalist packaging designs, as it offers high-quality output for less complex artwork. The versatility of digital printing allows brands to iterate and experiment with different designs, gathering market feedback before committing to final production. This flexibility minimises the risk associated with launching new products or undergoing brand refreshes, providing a valuable testing ground before scaling up to more traditional printing methods.
Limitations of Digital Printing
While digital printing offers numerous benefits, there are certain limitations that are important to consider. One potential drawback is the quality of some designs, particularly when compared to other printing methods like offset and flexographic printing. Our in-house team of specialists will help determine the best print type based on your design requirements. Additionally, it cannot replicate the PMS (Pantone) Colour System, which can cause slight variances in colour accuracy. Another limitation lies in the availability of stock options, though through discussions with our sales team, we can find the best solution for your packaging needs.
Packaging made Easy
At Abbe, we understand the power of digital printing in creating captivating packaging designs. Our state-of-the-art digital printer, the Barberan Jetmaster, can produce high-quality prints on all corrugated cardboard substrates in a single pass using a 4-color process (CMYK). With a width of 1890mm, our digital printer is the largest in the Southern Hemisphere, making it perfect for point-of-sale displays and sampling. Our wide-format digital printer enables us to deliver speed and flexibility to our valued customers, producing multiple prints per sheet and offering the capability to edit and rework print outputs on the fly.